From opportunity
to the shelf.
From the Retail Store Assessment to Buyer negotiation and post-launch tracking. We don't just work the initial listing: every service is designed to build a sustainable commercial relationship, with consistent sell-in and sell-out over time.
The right strategy for your product.
Six areas of work, one objective: the profitable listing.
Retail Store Assessment
Physical evaluations at the point of sale: assortment, facing, price, promotions, out-of-stock and competitive activity, chain by chain.
Market and Competitive Intelligence
Category mapping, player benchmarking and consumption trends to identify the real gap on the shelf.
Retail Introduction Strategy
Pricing, format and packaging architecture by channel, and construction of the business case that supports the proposal.
Buyer Negotiation & Key Account Management
Direct engagement with Purchasing Departments: presentation, commercial terms and listing closure.
Multichannel Development
Adapting the value proposition to each channel: volume and competitive pricing in Mass Market, narrative and exclusivity in the gourmet segment.
International Scaling
Expansion strategy across Spain, Europe and Mexico: regulations, approvals and logistics dynamics for each market.
Five stages, from Retail Store Assessment to post-launch KPI.
Retail Store Assessment
Physical visits to the point of sale and systematic collection of shelf, pricing and competitive data.
Analysis and Feasibility
Cross-referencing field data with financial and category studies to validate the product's real potential.
Strategy Design
Definition of price, format, packaging and target channel, with the pitch prepared for the Buyer.
Introduction and Negotiation
Presentation to the Purchasing Department and closing of the listing's commercial terms.
KPI Tracking
Control of rotation (sell-out), numeric and weighted distribution, and profitability by SKU — ensuring the initial sell-in translates into a sustainable business on the shelf.
Get your product to the right shelf, backed by data.
Tell us about your product or your channel, and we'll show you how it fits the TIMCA method.