Your product.
The right channel.
More possibilities.
We identify and develop products with potential — present in local, traditional and specialty channels, or entirely new to the market — and design their profitable introduction into leading retail chains across Spain, Europe and Mexico.
The right strategy for your product.
We close the gap between producer talent and the complexity of major retail.
We turn products with potential —from local or specialty channels, or entirely new to the market— into profitable listings within leading distribution chains. We analyze the point of sale, decode the competition, and design the exact pricing, format and packaging strategy for each channel.
A method for entering major retail, backed by data, not assumptions.
Retail Store Assessment
Physical shelf evaluations at the point of sale: assortment, price, rotation and competitive activity.
Market Intelligence
Feasibility and positioning studies by channel and chain, before committing investment.
Introduction Strategy
Definition of price, format and packaging by channel, and construction of the pitch for the Buyer.
Account Management
Direct negotiation and engagement with Purchasing Departments, and KPI tracking after launch.
Competitive volume or premium exclusivity: the right strategy for each product.
The same product requires a radically different approach depending on its destination. We adapt each strategy to the channel.
Volume and high rotation
Competitive pricing strategy, family formats and logistics efficiency for high-consumption chains.
Exclusivity and added value
Product narrative, premium packaging and careful selection for the discerning consumer.
Manufacturer looking to scale, or Buyer looking for validated innovation?
We bring the methodology and channel access to connect product and market with rigor and field data.